The wide spread acceptance of the mobile phone has created a unique opportunity for business owners to be able to advertise directly to their customer base with what have become known as mobile coupons. With mobile marketing and mobile coupons, you no longer have to wait for the printer, the newspaper, or the radio to get your ad out, and then wait to see if there’s any response – not to mention not knowing whether your regular customers will even see it. Imagine sending a text message that is a coupon itself directly to all of your regular customers at once. They all have their phones with them, and they all open your message within a few seconds.
Do you think the response to your mobile coupons will be higher than the response to that coupon printed in the newspaper that no one reads any more?
After a lot of real-world testing, the results have shown that the most popular and effective method of marketing using mobile marketing is with mobile coupons.
Just look at a few of the many benefits:
- People carry their phones with them constantly
- Your messages are delivered instantly
- A mobile only “club” will enourage loyalty
- Text messages can be passed on to friends and family, spreading the word and building your customer base
- You can easily measure your ROI
- Simple text messaging is extremely cost effective
- And many more…
Almost any kind of business can use mobile coupons and text messaging to build their customer base and increase sales. Retail stores, medical professionals, restaurants, bars, nightclubs, and even musicians can all take advantage of this new marketing method.
How do mobile coupons work?
The best way to explain how mobile coupons work is to give an example. We’re going to use a pizza shop, but keep in mind that the technique is applicable to almost any business or service. Let’s say you own a pizza shop and your slow night is Tuesday. Around 5 o’clock, when people are leaving work hungry, and deciding about dinner, you blast a text message to all of your customers that says, “Joe’s Pizza – medium pizza $2.00 off with purchase of 1 medium pizza – tonight only. Show this text to waitress”.
One more crucial concept has to be explained. How do you get the cell numbers of your customers in the first place? That’s accomplished by our online software platform combined with an initial marketing campaign on your part. You will pick a “keyword” such as “PIZZACLUB”, and we will provide a “shortcode” such as 63566.
The next step is for you to create a message such as, “Text PIZZACLUB to 63566 and instantly receive 10% off the price of your next meal”. Now you put that message on flyers, table tents, your website, and have your waitpersons tell every customer how easy it is to join your exclusive Mobile Pizza Club. Even though you will be required to put in this initial effort, the return on your investment will be huge.
Mobile coupons and mobile marketing are just the tip of the iceberg when it comes to all of the ways a business can use text messaging to reduce advertising costs and increase sales.
If you would like to use mobile coupons as part of your mobile marketing strategy, we recommend using the ProTexting Mobile Marketing platform to create your own campaign.