Your WordPress installation doesn’t come with a default statistics tracking module. You can use a really simple plugin like WordPress.com Stats, but if you do that then you have to also register as a user at WordPress.com in order to get the API key and blah, blah, blah… If you’re going to go through all that trouble, why not go ahead and install the granddaddy of stats packages: Google Analytics?!

Google Analytics lets you track all the things you’re curious to know about your site but didn’t even know you wanted to know! Are visitors to your site returning or new? How long do they stay? What page did they leave from? What city are they from? What did they click on once they were there? All that and SO much more.ff

I’m going to walk you through the three easy steps to creating a Google Analytics account and associating that account with your WordPress website.

1. Visit http://www.google.com/analytics/and register for an account. Follow the prompts after you’ve entered your email and password.

2. Install and activate the Google Analyticor plugin.

3. Navigate to Settings>Google Analytics, and authenticate your account (leave all settings just as they are with the obvious exception of “enabling” the plugin.

Pretty simple. If you’ve followed these simple steps, you should start seeing the statistics for your website in your Google Analytics account, and also on the dashboard of your website.

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